ésika: emotions

Creative direction

Creative direction

Services

Packaging

Marketing Materials

Visual identity

Brand strategy

AI-Powered Campaigns

Client

ésika: emotions

Location

Perú, Colombia, NY

Year

2024

Credits

Images generated with AI

Info

Description.
A multidisciplinary creative collaboration aimed at bringing to life a sensorial brand experience through design, video, and digital content.

Main Concept.
émotions is a fragrance line scientifically proven to activate emotions through neuroscience.

Three fragrance: Energy! Happy! Calm!

Service.
Worked closely with the client to expand the existing fragrance concept into a full rollout — from the master video to individual capsules for each fragrance. Supervised the 3D animation process to ensure the concept remained alive throughout, while overseeing video production and editing to maintain creative consistency across all outputs.

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